WEBSITE DUE DILIGENCE 

I check for unnatural link profiles, keyword dependencies and SEO & CRO upside

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A Fast Due Diligence Service for Buy It Now Investors

As a website flipper and from helping investors acquire and operate websites, I've personally looked at hundreds of web deals. I have developed an ability to quickly analyse a content site for search traffic and conversion upside. Unless you simply want to cashflow a website, there needs to be upside to be able to compound returns and be able to flip. 

In terms of risks, I analyze backlink profiles and look for keyword dependencies. I've been burned in a deal in the past where a seller had used and removed PBN (private blog network) links which tanked the site after purchase. From this experience I've learned how to better evaluate a link profile to best reduce the risk. I also check to see if the majority of the site's traffic is dependent on ranking on page 1 for a small number of big keywords or just a handful of pages which is a risk.

I offer a low cost monthly service for $300/m (cancel at any time) where investors can send through as many deals as they want me to look (limited to sending one deal at a time) via email or IM on skype. I will get back with my findings within 24 hours, Monday to Friday.

Richard Patey, Host of the Flipping Websites Podcast and Facebook Group

STEP 1  

Send me the site URL and listing URL by email or skype (I only accept one deal at a time)

STEP 2 

I run through my due diligence process below

STEP 3

I report back my findings within 24 hours

My Website Due Diligence Checklist

❏ Has the website existed longer than the monthly profit multiple? ❏ Has the domain been dropped in the past? ❏ Does the backlink profile look natural? ❏ Is the backlink profile trending up in Ahrefs? ❏ Can any PBNs be found (if non declared)? ❏ Are there any 301s or canonicals pointing to the site? ❏ Is the organic search trending up in Ahrefs? ❏ Is the majority of traffic from organic search? If not how is it being driven? ❏ Are there any keyword or page dependencies? ❏ Is the content quality strong? ❏ Is the content evergreen? ❏ Is the content unique? ❏ Is there obvious SEO upside (i.e. site structure)? ❏ Is there obvious CRO & monetization upside? ❏ What is the seller’s reason for selling?