As a website flipper and from helping investors acquire and operate websites, I've personally looked at hundreds of web deals. I have developed an ability to quickly analyse a content site for search traffic and conversion upside. Unless you simply want to cashflow a website, there needs to be upside to be able to compound returns and be able to flip.
In terms of risks, I analyze backlink profiles and look for keyword dependencies. I've been burned in a deal in the past where a seller had used and removed PBN (private blog network) links which tanked the site after purchase. From this experience I've learned how to better evaluate a link profile to best reduce the risk. I also check to see if the majority of the site's traffic is dependent on ranking on page 1 for a small number of big keywords or just a handful of pages which is a risk.
I offer a low cost monthly service for $300/m (cancel at any time) where investors can send through as many deals as they want me to look (limited to sending one deal at a time) via email or IM on skype. I will get back with my findings within 24 hours, Monday to Friday.
Richard Patey, Host of the Flipping Websites Podcast and Facebook Group
Send me the site URL and listing URL by email or skype (I only accept one deal at a time)
I run through my due diligence process below
I report back my findings within 24 hours
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