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How much can you make from flipping websites?

I get asked a lot “how much do people make flipping websites”?

The answer is it depends.

If you are the operator, either as the owner or partnering with the owner / investor, and have the skill set, you can improve revenue through increasing traffic or improving funnel conversions.

So let’s see how much can you make from flipping websites using a concrete example:

Monthly multiples are currently around 30x net profit, so if you buy a site that is earning $1k/m from search traffic and double the amount of traffic from SEO (such as say reducing keyword cannibalzation) then, assuming the same conversion rate, you have taken the asset value from $30k to $60k.

That’s a 100% increase or 2x.

Then if you can double the conversion rate from say 5% of people clicking through to an amazon associate link to 10% (such as by adding a comparison table at the start of the post) and they convert the same on Amazon, you have again doubled the asset value from $60k to now $120k.

That’s a 300% increase or 4x.

Wait for an increased 6 month average and then list on somewhere such as Empire Flippers for $120k.

You potentially just made $90k from half a days work on SEO and CRO – a pretty good hourly rate but you have to have the skills to do this yourself or have both the understanding and cashflow to pay for experts to do this.