Monthly Archives: October 2017

Freedom Flipping Podcast Ep 17 – Matt Diggity from

On this episode I talk with Matt Diggity from

Matt has a portfolio of over 20 sites that he flips and is also the co-founder of Leadspring which is a partnership for people with sites who are stuck in the rankings or have had income start to flatline. Ideal partners are affiliate sites with a high ceiling niche that can make five and six figures a month to go for big flips. He also has Diggity Links, an application only PBN service.

Matt got his start with websites after reading the Four Hour Work Week and going to a local meetup where people there were ranking affiliate sites as their passive income ‘muse’.

He started with adsense and then moved to amazon affiliate soon after they launched their associate’s program as well as a bit of client work.

Matt, like me, views holding website portfolios for the long term as risky in terms of being dependent on either google who can tank your site or Amazon associates who can ban your account.

As such he started liquidating sites and refocussing to only build up real assets that can be sold vs building up passive income.

For backlinks, the number one off-site ranking factor, PBNs are his primary tool in his toolbox. PBNs are part of his beginning backlink strategy before building genuine links and removing the PBN ones as it just gets the better result.

I know there is this big hypthecial battle between black hat SEOs and white hat SEOs but the real losers in this situation are the people who just stick to one of them; the combination of the two are incredible

We talk about investing outside of online assets, Matt is into real estate and I try and convince him to get into crypto. Shout out to Clay Collin’s new startup

Matt has a Chiang Mai SEO Conference coming up November 3rd with some awesome speakers and an Empire Flippers VIP after-party option – check it out >>

Freedom Flipping Podcast Ep 16 – Frank Zhu from

On this episode I talk with Frank Zhu from

There was some high pitch noise at some points on this call and I tried to remove them in Adobe Audition using noise reduction but it’s not perfect 🙂

Frank bought a dropshipping ecommerce store on shopify from me just over a year ago on Empire Flippers (episode 1) and has made all his money back within a year – so much for 2-3x yearly multiples!

The business Frank bought is doing good and we talk about his experience as a first time buyer and why I chose Frank as the purchaser!

Frank has recently purchased his second business, an FBA biz (episode 10).

At around the 25m mark the discussion turns crypto… 🙂

Invest in bitcoin

When Frank bought my site last year he explained to me how to make money with bitcoin and that I should buy in which I did at $650 a coin – cheers to you Frank!

Frank owns a bunch of altcoins but ultimately puts gains back into bitcoin. I’m doing similar with a 80-20 split in bitcoin and altcoins and also invest though my UK SIPP pension in a bitcoin exchange traded note.

Frank mentioned who have a meetup in Austin who are trying to digitize any documents of physical products onto the blockchain.

Setup a free coinbase account and buy your first bitcoin today!

Proof of stake vs proof of work

He likes projects that are proof of stake where you can earn dividends from holding your coins in your wallet rather than proof of work where you have to mine coins and buy special hardware.

An example of proof of stake that Frank likes is that keeps upgrading Bitcoin’s protocol and is a decentralized Amazon / ebay – a platform where people can sell anything they want. It has a public side and a private listing side. On the public side the token holders can vote for which thing they want to see publicly to the world, i.e. weed ok but guns bad; for private listings anyone can sell privately and you can transact completely anonymously as they will be using a TOR network and secure messaging onto the platform.

They will be using an escrow like service on the blockchain where if there are any discrepancies between seller and buyer then the whole pot gets destroyed through a smart contract and what’s in the pot gets distributed between the node stakers.

Particl will enable people to purchase anything in any coin through implementing atomic swaps using shapeshift.

Trezor wallet

I’ve recently purchased a Trezor hardware wallet to store my coins as I don’t want to be acting like a trader with my coins, rather I want to invest and hold (on for dear life). I am definitely wired that losses have way more of an impact than wins so want to mitigate that feeling and having to stare at crypto charts all day. I’ll be doing a trezor wallet review soon comparing trezor vs ledger nano S but then the question becomes where do you store your 24 word seed password! Cryptosteel is an awesome solution but then do you bury it?!

Hedge funds

Once Bitcoin reaches $100bn market cap Frank reckons wall street funds will start jumping in due to now having enough liquidity – as of these notes BTC has not reached this level 🙂

Frank, like me, reckons bitcoin will reach $10k a coin within 6 months.

He has set up a crypto investment club to manage funds for people so they don’t have to develop the discipline not to sell at the wrong point (super hard as a beginner). They are doing swing trades from technical analysis from good entry and exit points and will look into shorting in the future. They move funds to and from exchanges every day (too scary for me!) and he also does over the counter (OTC) trades that are off exchanges that have a $100k limit.

Check out Frank’s cryptocurrency investment fund >>

Freedom Flipping Podcast Ep 15 – Jordan Gal from

On this episode I talk with Jordan Gal from based out of Portland Oregon (that has the best donuts in the world) who runs a successful SaaS business in the ecommerce space.

We talk about what we are trying to achieve financially through online business and what life looks like at different levels of success.

Jordan loves the process of building a SaaS but would love to do it from a different perspective – to run a studio that runs different online businesses without having to be all in and grind all the time. For example, he doesn’t want to be the one creating a course but would love to put together a talented team to make it happen.

We discuss what was Jordan’s motivation for moving into SaaS after building and selling a profitable ecommerce store. Hint: Monthly Recurring Revenue!

It’s the same reason I prefer to promote software products where I continue to get paid for years or the lifetime of the customer rather than having to create new revenue every month.

Jordan considered whitelabelling a software solution, partnering, being the sale front for another software company – it was about the business model rather than the product.

Shoutout to Proof by Dave Rogenmoser in terms of relatively simple product that becomes a great marketing play, however Jordan warns that software demands software and technical expertise to the point where it’s about building the best product which sells itself. The market dictates what you build.

With Jordan has chosen the top end of the shopify market with a $300/m price point where there is a much better customer and a lot less noise. Shoutout to Ezra Firestone’s One Click Upsell app.

Jordan has investors so that sets the bar for acceptable acquisition offers as investors will need to make at least 5x but you have options; if you take millions from venture capitalists you no longer have optionality!

We discuss how revenue and expenses track upwards together when scaling a SaaS until you become very large and can take profit (as 90% of expenses goes towards labor), or you can choose to not be in an insane growth mode and take profit earlier.

When we recorded Carthook wasn’t doing facebook ads but having seen them show up in all my social feeds I can confirm they now are 🙂

Connect with Jordan on twitter @jordangal or at or the great Bootstrapped Web Podcast

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